Branding
This was a fun one. No, this isn’t Petco’s new logo. But it should be, right? Sometimes as designers, we see things that need to be fixed. And so, we do. Even if a company ultimately doesn't choose to try out our designs, we love to pursue them anyways. In this case, it seemed like Petco could use a new logo. Here are a few bites from that campaign.
With Praeambula, I’ve do a lot of religious branding exploration. A dozen non-profits have used my branding services. These particular examples shown were for a new brand at St. Mary in Littleton, Colorado. This was really the melding of two brands into one since the church is actually run by a specific order of priests. Coming up with full brand systems is strength of mine. I’d really love to help with your next branding project.
Use the arrows below to scroll through a few images from the campaign.
Layout Design
This is the bread and butter of what I do for design at Praeambula Studio. I’m experienced in pre-press and printing practices—fully capable of managing professional print jobs of any size. I can take raw information from a Word doc and transform it into beautiful layouts that are sure to please your target audience.
Featured here is what’s called an “impact report.” It’s effectively an annual report, The difference though, is to specifically show how an organization made an impact, not just merely what they did over the course of a year. This piece greatly increased charitable donations for the apostolate and showed proof of building increased brand loyalty.
Environmental Design
Design doesn’t stop at the screen—it extends into the spaces people move through every day. My large-scale signage and environmental graphics bring clarity, rhythm, and visual cohesion to any place. From conference halls to branded interiors, each piece is designed with careful attention to scale, typography, and architectural context. The result is work that not only communicates clearly, but contributes to an environment that feels intentional and complete.
Realism Mockups
I’m really good at superimposing screenshots of your websites or products onto TV’s, laptops, tablets, and phones. Photoshop is a big thing for us. Basically, I can do “magic,” as they say. Let me know what product-centric images you could use for your proposals, websites, sales collateral, etc.
Proposals
Having worked for Kiewit in the past, I’m strong at proposal design and understand what’s needed to win work. In this case, construction and engineering projects. The example shown here is the branding concept prepared for a highway project in New York.
I’m also experienced with personalized non-profit proposals designed to be given to donors.
Start designing!
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!